Retail Merchandising
Consumer Goods and Services
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Hardback
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Description
Now featuring full-colour photographs, the 11th edition of this text has been revised to stay current with the world of merchandizing. Two continuing projects: developing a business plan and developing a career plan, provide opportunities for users to practice what they have learned. This textbook focuses on the field of retail merchandizing from a business management point of view.
Release date NZ
December 1st, 1999
Audiences
- Postgraduate, Research & Scholarly
- Undergraduate
Contributor
- Revised by Wayne G. Little
Edition
11th Revised edition
Pages
640
ISBN-13
9780538613262
Product ID
1823862
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