Business & Economics Books:

Retail Marketing Management

The 5 Es of Retailing
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Hardback
$292.00
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Description

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Release date NZ
December 28th, 2018
Author
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Pages
200
ISBN-13
9781526446848
Product ID
28301894

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