Franchising is big business. Witness the continued proliferation of such classic name brands as McDonald's and Burger King as well as upstarts like Subway, Boston Market, and Au Bon Pain. This updated edition offers those considering a franchise or even seasoned franchise pros with all of the information they need to select the right franchise, negotiate the best deal, and successfully launch and run a profitable operation.
Table of Contents
Introduction to Franchising; Restaurant Franchising in the U.S. Economy; Pros and Cons of Franchising; Franchising Agreements and Legal Documents; Franchisee/Franchisor/Franchise Selection; Franchise Application and Franchise Package; Standard Franchisor Services; Financial Aspects of Franchising; Franchisor-Franchisee Relationships; International Franchising; Franchise Concept Development; Nontraditional Franchises; Index.
MAHMOOD A. KHAN is the Director of the Department of Hospitality and Tourism Management at the Northern Virginia Center, Virginia Polytechnic Institute and State University.