Non-Fiction Books:

Researching the Public Opinion Environment

Theories and Methods

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Researching the Public Opinion Environment by Sherry Devereaux Ferguson
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Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four looks at the impact of the media.
Release date NZ
June 27th, 2000
Country of Publication
United States
SAGE Publications Inc
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