Ruth Page works in the School of English at the University of Leicester. She is the author of Literary and Linguistic Approaches to Feminist Narratology (2006) and Stories and Social Media (2012), editor of New Perspectives on Narrative and Multimodality (2010), and co-editor of New Narratives: Stories and Storytelling in the Digital Age (2011). David Barton is Professor of Language and Literacy in the Department of Linguistics at Lancaster University and Director of the Lancaster Literacy Research Centre. His recent publications include Language Online (2013) and Local Literacies (reissued 2012), both Routledge. Johann W. Unger is a lecturer at Lancaster University's department of Linguistics and English Language. His recent publications include The Discursive Construction of Scots (2013, Benjamins). Michele Zappavigna is a lecturer in the School of Arts and the Media at the University of New South Wales. Her recent books include Discourse of Twitter and Social Media (Continuum, 2012) and Tacit Knowledge and Spoken Discourse (Bloomsbury, 2013).