Non-Fiction Books:

Research Methods for Everyday Life

Blending Qualitative and Quantitative Approaches
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Description

This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and engaging examples that reinforce the reading and understanding of social science research. "Your Turn" boxes contain activities that allow students to practice research skills, such as sampling, naturalistic observation, survey collection, coding, analysis, and report writing.

Author Biography:

Scott W. VanderStoep, associate professor in the Department of Psychology, Hope College, Holland, Michigan, is the former director of the Carl Frost Center for Social Science Research at Hope College. He is the coauthor of Learning to Learn: The Skill and Will of College Success and editor of Science and the Soul: Christian Faith and Psychological Research. Deirdre D. Johnston, professor in the Department of Communications, Hope College, Holland, Michigan, and is the author of The Art and Science of Persuasion.
Release date NZ
January 29th, 2009
Audiences
  • Postgraduate, Research & Scholarly
  • Undergraduate
Pages
352
Dimensions
178x234x20
ISBN-13
9780470343531
Product ID
2752145

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