Non-Fiction Books:

Reinventing the Latino Television Viewer

Language, Ideology, and Practice
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Hardback
$321.00
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Description

Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry—the exploitation of consumer markets and the suppression of Latino forms of speech.

Author Biography:

Christopher Chávez is assistant professor in the School of Journalism and Communication at the University of Oregon.
Release date NZ
October 30th, 2015
Audience
  • Professional & Vocational
Pages
180
Dimensions
158x237x17
ISBN-13
9781498506632
Product ID
23881819

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