Not your ordinary book on Real Estate. It's a book about Life, People, Health, Rejuvenation and Habits. Contributions by Real Estate's Most Influential Leaders: Spencer Rascoff - CEO, Zillow Pete Flint - CEO, Trulia Sherry Chris - CEO, Better Homes & Gardens Krisstina Wise - CEO, Good Life Marc Davison - Partner, 1000watt Dave Crumby - CEO, realvolve Austin Allison - CEO, dotloop Lisa Archer - Co-founder, Geeky Girls Matt Beall - Broker, Hawaii Life Real Estate Vanessa Bergmark - Partner, Red Oak Realty Kim Colaprete - Founder, Team Diva Nobu Hata - NAR Director Dottie Herman - CEO, Douglas Elliman Real Estate Tina Mak - Broker, Coldwell Banker Michael McClure - CEO, VerifiedAgent.com Kelly Mitchell - Founder, Agent Caffeine Tara-Nicholle Nelson - Founder, REThink Marc Siden - CEO, Onboard Informatics Kendyl Young - Owner, Diggs Foreword by: Michele Serro - Founder, Doorsteps Artwork by: Joey Roth Most Real Estate Books fall short. REAL goes beyond mere tactics and strategies to focus on the core of what really matters - You. With featured stories from Real Estate's Thought Leaders including Marc Davison, Spencer Rascoff, Sherry Chris, Krisstina Wise and many more. If building a real estate business that lasts is important to you - this is a book you surely won't want to miss! Build to Last What stalls most agents from building sustainable businesses is the misconception that getting from point A to objective B will require more energy, skill, and time than we have. So we revert to short-cuts. But the truth is big problems are rarely solved with big solutions, but by a sequence of small solutions, sometimes over weeks, months, years, and sometimes over decades. It's About YOU A minimalist approach to marketing How to serve from the inside out Why Habits are more vital than goals How to cycle your energy and interest Why Authenticity matters more than Salesmanship Chase the Passion - Not the Money Why People - are your REAL portfolio Truth about Happiness and Money Health - Building a Sustainable You Practice - You are what you do Why Real Estate Craftsman will take over