Beginning with a theoretical discussion of race, sport and media, this book critically examines issues of race, racism and sports journalism and offers practical advice on sports reporting including a discussion of international guidelines for ethical journalism. In a series of case studies, representations of race will be explored through historical and contemporary analysis of international media coverage, including online and digital platforms. The background and impacts of these representations will also be discussed through interviews with athletes and sports journalists. Subjects covered include: cricket in the UK, Australian and Asian media, with particular focus on Pakistan athletics and representations of black and Asian female athletes, with a study of South African athlete Caster Semenya football and the under-representation of British-Asians, with an analysis of how race is constructed in the digital arena boxing with particular reference to Muhammad Ali, America and Islam Formula 1 and analysis of the media reporting, international spectator response and racism to Lewis Hamilton, described in the media as the first black driver. Finally, the book will analyze a range of international journalistic guidelines on the reporting of 'race' and discuss the ethical and social implications of how they are applied in a sporting context.