Business & Economics Books:

Quantitative Analysis in Marketing Management

Format

Paperback

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Quantitative Analysis in Marketing Management by Luiz Moutinho
$187.99
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Description

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: â statistics, demand analysis and forecasting; â financial analysis, operations and control systems; and â future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
Release date NZ
May 14th, 1998
Country of Publication
United Kingdom
Imprint
John Wiley & Sons Ltd
Pages
342
Dimensions
158x228x19
ISBN-13
9780471964308
Product ID
3083020

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