Non-Fiction Books:

Qualitative Research Methodology in Business

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Format:

Hardback
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Description

This book is aimed at graduate students of business and business practitioners. It demonstrates the application of qualitative research in the business setting both from the perspective of different methods (of data collection, systemization, analysis and interpretation) and different business functions (human resources, production and marketing). Numerous real-life illustrative examples and case studies are featured to guide students as well as practitioners towards a successful completion of their own qualitative research projects.
Release date NZ
May 4th, 2023
Pages
440
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Publisher
John Wiley & Sons Inc
Country of Publication
United States
Imprint
John Wiley & Sons Inc
ISBN-13
9781118945612
Product ID
31574376

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