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Qualitative Methods in Management Research



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Qualitative Methods in Management Research by Evert Gummesson
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Qualitative Methods in Management Research explores and explains the use of this powerful methodological tool. The author refines the ideas from the first edition with conceptual developments, updated literature references and current examples.'

Author Biography

Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.
Release date NZ
December 22nd, 1999
Country of Publication
United States
2nd Revised edition
SAGE Publications Inc
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