John Lloyd was the producer of Not The Nine O'Clock News, Spitting Image and Blackadder. He started The News Quiz, Quote . Unquote, The News Huddlines and To The Manor Born and played a key role in The Hitchhiker's Guide To The Galaxy and Mr Bean, shooting TV commercials in his spare time. For most of the 1980s he went without lunch and slept for four hours a night. He won an absurd number of prizes and got very, very tired. John Mitchinson started off in publishing where he was the marketing manager of Waterstone's. Combining his skills with John Lloyd meant that opening a bookshop in the QI building was inevitable. John is a man who likes to read, eat and drink, and who now gets paid to do all three simultaneously.