Business & Economics Books:

Purple Cow: Transform Your Business by Being Remarkable

Format

Paperback

Customer rating

Click to share your rating 3 ratings (4.3/5.0 average) Thanks for your vote!

Share this product

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Our Price:
$29.99
Hurry! Only 2 left at Mighty Ape!

The item is brand new and in-stock in the Mighty Ape warehouse. The item will ship within the timeframe shown below.

Order now and it ships today!

Availability

Mighty Fast, Guaranteed

This product is In stock at Mighty Ape and ready for immediate dispatch

Delivering to:

It should arrive:

  • Tonight 6-9pm using Same Day Delivery
    Mighty Ape can deliver this product in the evening between 6pm - 9pm tonight to qualifying addresses in Auckland. Learn more
  • Tomorrow using standard courier delivery

Buy together and save

List price: $57.98

Buy together: $57.28 (save 1%)

23.08% of people buy Purple Cow: Transform Your Business by Being Remarkable and The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It ~ Paperback ~ Michael E. Gerber.

Customer reviews

4.3 out of 5 stars Based on 3 Customer Ratings

5 star
(2)
4 star
(0)
3 star
(1)
2 star
(0)
1 star
(0)
Write a Review
"A must have for people in marketing."
5 stars"
Purchased on Mighty Ape

This book makes so many great points about the state of marketing/adver­tising. It can easily be applied to any company currently in business.

Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Review

"The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice- be outrageous, tell the truth, test the limits and never settle for just "very good"- is solid and timely." Publishers Weekly

Author Biography

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.
Release date NZ
January 27th, 2005
Author
Country of Publication
United Kingdom
Imprint
Penguin Books Ltd
Pages
160
Dimensions
129x198x9
ISBN-13
9780141016405
Product ID
1743798

Marketplace listings

There are no Marketplace listings available for this product currently.

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
  • Seen a lower price for this product elsewhere? We'll do our best to beat it. Request a better price
Filed under...

Buy this and earn 174 Banana Points

‚Äč