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Publishers, Readers, and Digital Engagement on Hardback by Marianne Martens
Publishers, Readers, and Digital Engagement on Hardback by Marianne Martens
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Publishers, Readers, and Digital Engagement

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Description

This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.  This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects  all virtually free-of-charge.

Author Biography:

Marianne Martens is Assistant Professor in the School of Library and Information Science (SLIS) at Kent State University, USA. Her research covers the interconnected fields of youth services librarianship and publishing. Previously, Martens was vice president of North-South Books in New York. You can read more about her work at mariannemartens.org.
Release date NZ
June 28th, 2016
Audiences
  • General (US: Trade)
  • Professional & Vocational
  • Tertiary Education (US: College)
Edition
1st ed. 2016
Illustrations
3 Illustrations, color; 14 Illustrations, black and white; XIX, 226 p. 17 illus., 3 illus. in color.
Pages
226
Dimensions
148x210x20
ISBN-13
9781137514455
Product ID
24536761

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