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Public Relations by Philip Kitchen
Public Relations by Philip Kitchen
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Public Relations

Principles and Practice
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Description

This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. To tackle the issues involved in the principles of public relations as we approach a new millennia, information is supported by case vignettes, detailed cased studies and end-of-chapter questions.

Author Biography:

Professor Philip J. Kitchen, Martin Naughton Chair in Business Strategy, Queen's University of Belfast.
Release date NZ
April 24th, 1997
Audience
  • Undergraduate
Edition
New edition
Pages
325
Dimensions
188x241x17
ISBN-13
9781861520913
Product ID
2448633

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