Non-Fiction Books:

Public Diplomacy, Foundations for Global Engagement in the Digital Age

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Paperback / softback

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Public Diplomacy, Foundations for Global Engagement in the Digital Age by Nicholas John Cull
$58.00
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Description

New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He also unpacks the approaches which have dominated in recent years - nation-branding and partnership - and sets out the foundations for successful global public engagement. The book is rich with case studies and examples drawn from ancient times through to our own digital age. Cull shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.

Author Biography

Nicholas J. Cull is Professor of Public Diplomacy in the Annenberg School for Communication and Journalism at the University of Southern California.
Release date NZ
March 15th, 2019
Pages
272
Country of Publication
United Kingdom
Imprint
Polity Press
Dimensions
153x229x18
ISBN-13
9780745691206
Product ID
28365172

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