In this handbook for Promoting Wealth and Wisdom, Leamon R. Sowell, J.D. and Philip C. Yoder, MBA, present a new approach to teaching entrepreneurs critical business principles and concepts. Written to promote the economic sociology of ethnic minorities to empower them to build sustainable minority business enterprises, it provides fresh insight into Understanding Key Business Principles, Learning to follow Key Business Rules, Considering the Impact of the Key Business Model Decisions, Specifying the Key Business Factors that drive business profitability, Defining Key Business Components on which to make decisions and Utilizing the right Operating Management Tools.