Promoting Fashion

Name: Promoting Fashion
SKU: 27681026
Price: 70.00 NZD
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Description

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

Author Biography:

Caline Anouti is senior lecturer at the University of Westminster and senior lecturer at Istituto Marangoni teaching fashion marketing and promotion.

Release date NZ

August 20th, 2018

Author

Pages

224

Audience

General (US: Trade)

ISBN-13

9781786272157

Product ID

27681026

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