Business & Economics Books:

Promises, Promises

80 Years of Wooing New Zealand Voters

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Paperback / softback

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Promises, Promises by Claire Robinson
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Description

A lively history of political advertising in New Zealand, from the first election of the modern era in 1939 to today. Brimming with political-party campaign advertisements, this colourful, engaging book brings together 80 years of political advertisements that can truly be said to have made New Zealand history. The authors analysis is penetrating and original and visual material is abundant and revealing. Perfect for history, politics, design and nostalgia buffs.

Author Biography

Claire Robinson is Professor of Communication Design and Pro Vice-Chancellor, Toi Rauwharangi College of Creative Arts at Massey University. Her research interest is the visual communication of political messages in the context of election campaigning and political leadership. Her research has been disseminated through international peer reviewed journal articles, book chapters, international conferences and designs. She is a frequent media commentator on New Zealand politics.
Release date NZ
September 12th, 2019
Country of Publication
New Zealand
Imprint
Massey University Press
Pages
368
Dimensions
202x256x28
ISBN-13
9780995109544
Product ID
30363381

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