Business & Economics Books:

Product Strategy and Management

Format

Paperback

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Product Strategy and Management by Michael J. Baker
$172.99
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Description

Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.
Release date NZ
April 19th, 2007
Country of Publication
United Kingdom
Edition
2nd edition
Imprint
Financial Times Prentice Hall
Pages
560
Dimensions
191x248x30
ISBN-13
9780273694502
Product ID
2059324

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