Excerpt from Printing for Profit In these days this would be called the psychological side of printing, but to me it was simply plain common sense. Good paper, clear type, neat arrangement, sharp impression and full count are only details lead ing to an end, and if that end is lost sight of the most beautiful specimen of art printing may be a failure. The printed program for a concert is obviously wasted if delivered when the concert is half over, and while the manufacturer's need for a catalog may be less specifically tied to a day and hour, yet he may be a much greater loser by delay; hence it is apparent that delivery on time is quite as important as delivery of good quality of workmanship. It is not expected that the mere reading of these pages will enable a printer to turn a loss into a profit; the work is not published with any promise of serving as an infallible guide to success. The purpose is sim ply to record some of the principles and experiences which enabled the writer to build up a large business from the smallest sort of beginning. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.