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Principles of Retailing by Rosemary Varley
Principles of Retailing by Rosemary Varley
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Principles of Retailing

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Principles of Retailing

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Description

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

Author Biography:

Rosemary Varley is subject director in Marketing and Retail at University of the Arts London. Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.
Release date NZ
May 22nd, 2014
Audience
  • Professional & Vocational
Country of Publication
United Kingdom
Edition
2nd ed. 2014
Illustrations
356 p.
Imprint
Red Globe Press
Pages
356
Publisher
Bloomsbury Publishing PLC
Dimensions
190x246x19
ISBN-13
9780230216983
Product ID
10953760

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