The book that applies powerful, proven business planning methods to the individual job hunt This book translates tried--and--true methods for creating and growing a business into successful job hunting techniques. Niels Nielsen from Princeton Management Consultants helps job hunters use their ingenuity, intelligence, uniqueness, and experience to stand out from the crowd and find an employer-the same way new businesses differentiate themselves from their competition. Readers will learn to target individual recruiters and employers as individuals who have specific needs to be filled. This technique proves much more successful than mass marketing oneself to anonymous prospects. The book also provides expert advice on resumes, cover letters, interviewing, executive recruiters, and much more.
Table of Contents
A Letter to the Reader. Introduction. Business Operations. Business Plan. Product Plan. Marketing Plan. Advertising Plan. Pricing. Sales Plan. Customer Relations Management. Appendix: Cover Letters and Resumes. Index.
NIELS H. NIELSEN is President and founder of Princeton Management Consultants, Inc. Since it was a start-up in 1979, the company has provided a wide range of human resources and general management consulting services, including business and marketing strategy, start-up consulting, and turnaround consulting. It has provided outplacement counseling and executive coaching to thousands of people.