With Prince of Persia: The Sands of Time, Ubi Soft and Jordan Mechner are channeling their combined talents to breathe new life into the action/adventure genre. They're creating rich characters, white-knuckle action and a plot with more twists than the exotic, elaborate castle featured in the game," said Serge Hascoët, Editor in Chief, Ubi Soft Entertainment. "We're thrilled to move forward with the legendary Prince of Persia brand and eagerly await the launch of the next masterpiece from our world-famous Montreal studio.

A new Ubi Soft brand, Prince of Persia is credited with changing the face of computer gaming in the 1990s by introducing lifelike animation and story-driven action. The franchise was one of the first to gain success based on an appealing human lead character and a dramatic storyline. The first three games in the series boast combined sales of more than 3 million units.

Prince of Persia: The Sands of Time takes place within an exotic, mysterious world representing Persian architecture, animals and attire. After his father invades the palace of the Maharajah, the Prince, tricked by a treacherous vizier, uses a magic dagger to release the dangerous Sands of Time from an ornate hourglass. With the aid of a beautiful, mysterious, and potentially untrustworthy ally, players embody the Prince to recapture the Sands of Time and restore peace to the land.