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Pricing

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Pricing

Policies and Procedures

Format

Paperback

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Pricing by Robert Dodge
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Description

New in paperback! Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.
Release date NZ
April 7th, 1997
Country of Publication
United Kingdom
Illustrations
illustrations
Imprint
Palgrave Macmillan
Pages
232
Dimensions
138x216x13
ISBN-13
9780333694138
Product ID
1648268

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