Predicting Movie Success at the Box Office

By:

Barrie Gunter

Format:

Hardback

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Description

This book explores the different factors that can influence a new movie’s prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so common in the movie industry. The reader is taken on a journey through filmmaking factors that, research suggests, impact box office performance. While box office revenues represent only part of a movie’s earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about. The chapters illustrate how ticket sales are largely influenced by the production budget but also cultural differences and new movie platforms.

Author Biography:

Barrie Gunter is Emeritus Professor in Media at the University of Leicester, UK. He has published nearly 70 books and over 300 other publications on media, marketing and psychology topics.

Release date NZ

March 1st, 2018

Author

Barrie Gunter

Audience

Professional & Vocational

Edition

1st ed. 2018

Illustrations

VII, 270 p.

Pages

270

ISBN-13

9783319718026

Product ID

27298425

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