The real secret of success in business writing happens before the first word reaches the page...Nearly all business writing aims to bring about some kind of change in the reader - of perception or behaviour or both. Good, persuasive wording helps, but on its own it's not enough. For your business writing to work, you need to use an additional set of less obvious, but equally important skills before your fingers touch the keyboard...so what you do write is always effective and absolutely right for the purpose. In Powerwriting, business communication expert Suzan St Maur reveals those hidden skills and shows you how to use them for business writing that's powerfully successful - whatever your objectives.

Author Biography

Suzan St Maur is a widely experienced and prolific freelance business writer, working on behalf of direct clients and/or third-party agencies across all forms of online and offline media. She works extensively in business communication of all types in many fields - especially automotive, financial services, hospitality, healthcare, charities, telecommunications and IT. She also writes training material produced in various media, covering a variety of management and vocational skills. Canadian-born Suzan is a graduate of the UK's Watford College (known for its output of good copywriters) Suzan worked as a writer both in advertising and journalism in her early career. Later she added scripts and speeches to her portfolio and became one of the UK's top ten writers in live events/corporate video, and latterly incorporated online writing. This wide spread of experience means Suzan is much in demand to help clients communicate their messages effectively whatever the audience or media. Suzan also contributes articles to a number of business websites and print publications, and works as personal speechwriter for several UK celebrities and "captains of industry." In her spare time she writes both serious and humorous articles for equestrian websites and magazines in Europe and North America. Other books by Suzan St Maur Writing Words That Sell (with John Butman) Lennard Books 1989; Mercury Business Paperbacks 1991 (Management Books 2000) Writing your own Scripts and Speeches McGraw Hill 1991 The Jewellery Book (with Norbert Streep) Magnum Books 1981; St Martin's Press 1981 The Home Safety Book Jill Norman Books (Robert Hale) 1984 The A to Z of Video and AV Jargon Routledge 1986 The Horse Lover's Joke Book The Kenilworth Press 2001 Canine Capers: 300 jokes to make your tail wag The Kenilworth Press 2002