Through profiles of nine unique modern brands, THE POWER OF CULT BRANDING reveals how companies can develop brand loyal fans who keep coming back for more. Like religious cults that attract thousands of devoted disciples, certain brands have magnetic characteristics: they attract die-hard customers who become walking, talking viral marketers. THE POWER OF CULT BRANDING explains the seven characteristics of cult brands, how they work, and how readers can use them in their own branding. Through meticulous research and scores of interviews, authors Matthew W Ragas and Bolivar J Bueno uncover the remarkable stories behind nine of the most successful brands: Star Trek Harley Davidson Van Shoes Apple WW Bug Jimmy Buffett Oprah Winfrey Cohiba Cigars The WWF Written for marketers and entrepreneurs who want to thrive in an increasingly competitive marketplace, THE POWER OF CULT BRANDING is the breakthrough guide to creating a loyal core of repeat customers.
Matthew W Ragas, the founding editor and former director of content development for RagingBull.com is president of Matthew Ragas & Associates, a business development firm. Bolivar Bueno is a founding partner and CEO of iBrand Marketing inc.