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Pour Your Heart Into It by Howard Schultz
Pour Your Heart Into It by Howard Schultz
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Pour Your Heart Into It

How Starbucks Built a Company One Cup at a Time
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Description

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

Author Biography:

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle. Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.
Release date NZ
December 31st, 1998
Audience
  • General (US: Trade)
Pages
368
Dimensions
150x234x25
ISBN-13
9780786883561
Product ID
1959287

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