Entertainment Books:

Popular Music as Promotion

Music and Branding in the Digital Age
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Paperback / softback
Popular Music as Promotion by Leslie M. Meier
$62.00

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Description

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture. Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

Author Biography

Leslie M. Meier is Lecturer in Media and Communication at the University of Leeds. Her research examines the music and cultural industries, advertising, marketing and promotional culture, and consumer culture inside contemporary capitalism.
Release date NZ
November 25th, 2016
Audiences
  • Postgraduate, Research & Scholarly
  • Undergraduate
Country of Publication
United Kingdom
Imprint
Polity Press
Pages
216
Dimensions
152x228x16
ISBN-13
9780745692227
Product ID
24778498

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