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Truth and Power at the Coca-Cola Company
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Paperback / softback
Pop by Constance Hays
$116.00

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  • Around 17-22 February using standard courier service

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"Long, detailed, yet interesting from start to finish."
4 stars"
Purchased on Mighty Ape

Recommended for anyone interested in business success stories or anyone who likes an informative read.

The book covers Coca Colas history from its invention in the 1800's, to its shaky start to the 21st century, and everything in-between.

Lots of interesting tid-bits are there also, for example how the original Coca Cola bottle was designed after the Cocoa bean (which has no relation to Coca Cola), purely because the designer could not find a picture of a Cola bean in the local library.

Lengthy and at times bland, but overall a good read, recommended :)

Description

Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 116-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.

Author Biography

Constance Hays has been a reporter for The New York Times since 1986 where she covered the food and drink industry for three years.
Release date NZ
February 3rd, 2005
Brand
Audience
  • General (US: Trade)
Country of Publication
United Kingdom
Imprint
Arrow Books Ltd
Pages
496
Dimensions
129x198x30
ISBN-13
9780099472575
Product ID
1638319

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