WILL LEGGETT is Senior Lecturer in Sociology in the School of Government and Society, University of Birmingham, UK and author of After New Labour: Social Theory and Centre-Left Politics. He researches and teaches in the fields of political sociology and social and political theory, and has particular interests in the relationship between social change, ideology and political identities and action. More recently he has focused on the rise of 'behaviour change' as a political objective: his 'The politics of behaviour change: nudge, neoliberalism and the state', won the 2015 Ken Young Prize for the best article in the journal Policy & Politics.