"It's better to be a pirate than join the Navy." -Steve Jobs Is it better to line up in rows, with starched shirts and a salute? Or would you rather be a pirate-nonconformist and unafraid? For Steve Jobs, the answer was obvious. In 1983, pushing to release the history-making Macintosh, his team raised a skull-and-crossbones flag over the Cupertino headquarters. As pirates, they staked out a territory where risk-taking ruled. In Pirate Spirit, Jay Elliot, a former Apple executive and Jobs' close collaborator, recounts those heady days and examines the renegade culture that sustained their creativity and inspired new generations of entrepreneurs. With insights from Mark Cuban, Elon Musk, Mark Zuckerberg, Laurene Jobs, and other Silicon Valley pioneers, the book reveals how anyone can: Channel their inner pirate * Collect the right crew * Lead a band of rebels to innovation instead of anarchy * Banish bureaucracy * Keep the startup spirit alive * And more On the open ocean, a small, determined squad in a sloop can outmaneuver and overtake the largest vessel. Be the pirate!
JAY ELLIOT held positions at IBM and Intel before moving to Apple as senior vice president. He is now founder and CEO of iMedGo. A celebrated speaker, he is also the author of The Steve Jobs Way.