Photography Rules provides over 150 essential mantras for anyone interested in taking good pictures. Written by an expert photographer and lecturer, the book is packed with practical advice and technical tips presented in a fun, light-hearted fashion. Paul Lowe guides you through over 150 bitesize dos and donts from the likes of Dorothea Lange, Don McCullin, Martin Parr, Rankin and Richard Avedon. Whether you're a complete beginner using your iPhone,looking to improve your DSLR skills or are already a professional, this book will give you insider tips inspired by the greatest photographers from history as well as original pieces of advice from some of the most well-respected living photographers. Each of the pithy entries will combine a specific rule and a supporting photograph or quote with commentary from the author on how best to put the advice into practice. Chapters include: Shoot Like a Photographer: Practical tips for taking great photographs - covering genre, composition, operational function, working with your subject, lighting, post-production and print Think Like a Photographer: Insider guidance on attitude, creativity, understanding photography and finding your purpose Act Like a Photographer: Dos and donts about being a professional, working with clients, marketing yourself, developing your career, making money and collaborations With succinct, accessible and engaging entries, expert advice from the author and original quotes sourced direct from the some of the greatest living photographers and industry professionals, readers can either dip in at random or read religiously for lessons in how to produce photographs they're proud of. This is the perfect book for students, amateurs or professional photographers, looking to improve their skills and get inspiration. Shoot, think and act like a great photographer with Photography Rules.