Persuasive Writing for Business

How to Write Proposals, Letters, Emails and Other Business Communications to Influence, Impress and Persuade

By:

Patrick Forsyth

Format:

Paperback / softback

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Description

Putting things in writing to create messages that they are clear, informative and impressive is not easy. If your message must be persuasive too then it can be downright difficult. The text for a range of things from letters, emails, and memos to proposals, press releases and websites needs to be well written if it is to achieve its purpose. In this straightforward and practical book Patrick Forsyth reviews how to define your message clearly and present it powerfully and persuasively. There are proven easy to apply tips and techniques here that will help you achieve the results you want more easily, more certainly and more often. It can help you turn a difficult chore into something that really brings results. Patrick Forsyth is a consultant, trainer and writer and the author of many successful business book. One reviewer said of his writing: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply (Professional MARKETING).

Author Biography:

Patrick Forsyth began his career in publishing and has run Touchstone Training & Consultancy since 1990; this specialises in the improvement of marketing, management and communications skills. He is an experienced conference speaker and writes extensively on business matters. He is the author of many successful books on aspects of business, management and careers. One reviewer says of his work: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply.

Release date NZ

August 8th, 2014

Author

Patrick Forsyth

Audiences

General (US: Trade)
Professional & Vocational

Pages

134

Dimensions

127x203x15

ISBN-13

9781781331026

Product ID

22764075

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