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Persuasion in Society

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Persuasion in Society

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Persuasion in Society by Herbert W Simons
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Persuasion in Society provides a comprehensive guide to the understanding, practice and analysis of persuasion in society and its psychological dynamics. Herbert W Simons brings together contemporary rhetorical theory and criticism, social scientific theory and the insights of professional persuaders and communication analysts to examine the following assumptions: understanding society requires understanding persuasion; persuasion at its best is co-active; a matter of winning beliefs, not arguments; of communicating with audiences, not at them; intelligent reception of messages involves neither cynical rejection nor uncritical acceptance The book features Herbert Simons' updated and reconceptualized co-active approach to persuasion, offering coverage which appeals to both the persuader and persuadee. It attends not just to cases of clear cut intent to persuade but also to the non-obvious "gray areas" where intent is murky or mixed. The book: illustrates with stories and visuals; covers ethical issues throughout; suggests principles distinctive to one-shot events vs. long-term campaigns, social movements and interpersonal conflicts; offers distinctive treatments of reframing, rhetoric of social science, pedagogy as persuasion, leading social movements, and campaign planning

Table of Contents

Preface Preface Preface Preface Preface Preface PART I. OVERVIEW 1. The Study of Persuasion 2. The Psychology of Persuasion: First Principles 3. Persuasion Broadly Considered PART II. THE CO-ACTIVE APPROACH 4. Co-Active Persuasion: An Introduction 5. Resources of Communication 6. Framing and Reframing 7. Cognitive Shorthands 8. Reasoning and Evidence PART III. CONTEXTS FOR PERSUASION 9. Going Public 10. Campaign Planning 11. Staging Political Campaigns 12. Analyzing Advertising 13. Talking Through Differences 14. Leading Social Movements 15. More About Ethics
Release date NZ
July 16th, 2001
Country of Publication
United States
SAGE Publications Inc
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