Perspectives on Consumer Choice

From Behavior to Action, from Action to Agency

By:

Gordon R. Foxall

Format:

Hardback

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Description

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.

Author Biography:

Gordon Foxall is Distinguished Research Professor at Cardiff University, UK, and Visiting Professor of Economic Psychology at Durham University, UK. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has authored some two dozen books and over 300 papers and chapters.

Release date NZ

October 21st, 2016

Author

Gordon R. Foxall

Audience

Professional & Vocational

Edition

1st ed. 2016

Illustrations

27 Illustrations, black and white; XI, 326 p. 27 illus.

Pages

326

Dimensions

148x210x24

ISBN-13

9781137501196

Product ID

25217752

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