We have 7 cats + assorted strays we feed, and I've tried most cat toy types. This style is one of the very best – very few cats/kittens can resist it. If you've tried the amazing Go Cat Da Bird – this isn't as good as that, but it is far better than I was expecting for this (much cheaper than Da Bird) price, and the cats seem to like almost as much, so 5 stars from me. Swing it around in air & down & off ground, and cats (esp young ones or the good hunting adults) will go crazy jumping and chasing it. Excellent exercise, and clearly a LOT of fun for the mogs. Handle telescopes to a decent long length so the feather part is quite some distance from you in play – perfect, as the cats aren't distracted or made nervous by your proximity – they hardly seem to see you they are so focused on the ‘prey’ :) Fantastic value for money