Non-Fiction Books:

Para-Interactivity and the Appeal of Television in the Digital Age

Format

Hardback

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Para-Interactivity and the Appeal of Television in the Digital Age by Oranit Klein-Shagrir
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Description

Para-Interactivity and the Appeal of Television in the Digital Age focuses on broadcast television's attempts to transition from a mass medium to one which addresses viewers as potentially active participants in simulated interactive communication. It explores both the transformations and the continued popularity of television in an age of social media and competition from interactive digital media. It presents the concept of "para-interactivity," which contains features or elements that echo interactive communication processes considered characteristic of digital media and participatory culture translated into television's language. This novel idea helps to understand contemporary television and identify current and traditional strategies it employs in order to survive in a changing media environment.

Author Biography

Oranit Klein Shagrir is senior lecturer at Hadassah Academic College.
Release date NZ
August 15th, 2017
Pages
130
Country of Publication
United States
Imprint
Lexington Books
Dimensions
159x238x17
ISBN-13
9781498540803
Product ID
26884904

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