PANTONE revolutionized the graphic arts industry with the launch of the PANTONE MATCHING SYSTEM\u00ae in 1963, which enabled designers and printers to articulate and reproduce accurate color anywhere in the world. This system achieved global acceptance and quickly became the standard in color naming and matching. Today, Pantone serves not only as the premier color consultant and authority on trends, but as a consumer brand in apparel, housewares, accessories, arts and crafts, stationery and office, home furnishings, apps, and electronics product lines.