Product packaging design offers designers the opportunity to work with an endless array of new methods and materials, which allows fresh and exciting ideas to come to life. However, designers are constantly being constrained by unimaginative briefs and tight budgets. Design Secrets: Packaging deconstructs 50 packaging projects and explores each project individually and in in-depth. Author Catharine Fishel traces the challenges and problems posed by the package and brings the reader inside the design process. Unlike other design books that show only the final package, this book shows everything from the earliest rough detail sketches through conceptualisation and completion and everything else in between. Filled with inspiration and professional tips, this book is an invaluable resource that designers - and the clients and marketers they work with - will refer to over and over again.

Author Biography

Catharine Fishel has written about and worked with designers and illustrators for more than 20 years. She is the editor of LogoLounge.com, writes for leading design magazines and is the author of many books on design-related topics including Paper Graphics, Minimal Graphics and Designing for Children. She lives in Morton, Illinois.