Non-Fiction Books:

Organizational Aspects of Health Communication Campaigns

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Organizational Aspects of Health Communication Campaigns
$160.99
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Description

How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.
Release date NZ
July 23rd, 1993
Contributors
Edited by Everett M. Rogers Edited by Thomas E. Backer
Country of Publication
United States
Imprint
SAGE Publications Inc
Pages
250
Dimensions
140x216x14
ISBN-13
9780803949980
Product ID
2067132

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