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Organizational Aspects of Health Communication Campaigns

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Organizational Aspects of Health Communication Campaigns
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How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.
Release date NZ
July 23rd, 1993
Edited by Everett M. Rogers Edited by Thomas E. Backer
Country of Publication
United States
SAGE Publications Inc
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