Orchestrating Public Opinion Image close
Orchestrating Public Opinion on Hardback by Paul Christiansen
Orchestrating Public Opinion on Hardback by Paul Christiansen
Show Hide Adult Content

Non-Fiction Books:

Home  
Books  
Non-Fiction  
Reference  
General Studies

Orchestrating Public Opinion

How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Hardback
Unavailable
Sorry, this product is not currently available to order

Description

Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

Author Biography:

Paul Christiansen is associate professor of music at Seton Hall University.
Release date NZ
December 21st, 2017
Audience
  • Professional & Vocational
Edition
0
Illustrations
3 Illustrations, black and white
Pages
276
ISBN-13
9789462981881
Product ID
26757904

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...

Books >
Non-Fiction >
Reference >
General Studies
Books >
Arts & Photography >
History of Art & Design
Books >
Business & Economics >
Industry Studies >
Media, Information & Communication
Books >
Non-Fiction >
Maths & Science >
Science: general issues