Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers On The Search Engines. It's hard to imagine that two carpet cleaners of all things would shake up the SEO world and bully their way up the search ranks. But that's exactly what happened! And they did it using tried and true proven methods that left web designers dazed and confused. In This Book By Rob Anspach and Paul Douglas You'll Discover: Effective Ways To Achieve Page 1 Ranking On The Search Engines, The Importance Of The Right Keywords, How Boosting Social Proof Enhances Authority, Why Your Name Is Irrelevant, How Using APE Thinking Improves Ranking, Why You Should Never Hire This Celebrity To Build Your Website and How To Become A Search Engine Bully And Dominate The World