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Operations Management

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Operations Management

Integrated Goods & Services Approach,(with Student CD-ROM and Microsoft Project)

Format

Paperback

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Operations Management by James R Evans
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Description

This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant. The book's modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates. Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain.
Release date NZ
March 1st, 2007
Country of Publication
United States
Edition
2nd Revised edition
Imprint
South-Western
Pages
850
Dimensions
216x276x32
ISBN-13
9780324360783
Product ID
1820570

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