Business & Economics Books:

Often Wrong, Never In Doubt

Unleash The Business Rebel Within

Format

Hardback

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Often Wrong, Never In Doubt by Donny Deutsch
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Description

Donny Deutsch is a legendary media figure in America, visible to many as a frequent guest on "The Apprentice", the "Today" show and CNBC and as the host of his own CNBC show, "The Big Idea with Donny Deutsch". He is also a person that few feel indifferently towards. Whether you love him or passionately hate him, the undeniable success of Deutsch, Inc., which grew from a small family business into the ninth largest advertising agency under his leadership, makes Donny a business force no one can easily ignore. "Often Wrong, Never In Doubt" mixes Donny's personal experiences driving an enterprise to the forefront of its industry with a tour of the media universe through his inimitable eyes. In this book, Donny will discuss how he turned his father's advertising agency into cutting edge shop with blue-chip clients like Novartis, Revlon and Expedia. He'll explain why a good firing can energize an office; why your staff should ignore award-winning work; and even take a stab at explaining what really works in advertising and marketing - and why.

Author Biography

Under Donny's leadership as Chairman & Chief Executive Officer of Deutsch Inc., the company has grown into America's ninth largest advertising agency with blue-chip clients including Mitsubishi Motors, Johnson & Johnson, Revlon, Coors, Novartis, Expedia, Monster and Old Navy. Both Advertising Age and Adweek have profiled the $2.7 billion agency time and again as "Agency of the Year."
Release date NZ
October 18th, 2005
Author
Country of Publication
United States
Imprint
HarperBusiness
Pages
272
Dimensions
157x236x22
ISBN-13
9780060567187
Product ID
1657902

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