Business & Economics Books:

Nonprofit Marketing and Fundraising

A Research Overview

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Nonprofit Marketing and Fundraising by Roger Bennett
$120.99
In stock with supplier

The item is brand new and in-stock in with one of our preferred suppliers. The item will ship from the Mighty Ape warehouse within the timeframe shown below.

Usually ships within 8-12 days

Availability

Delivering to:

Estimated arrival:

  • Around 6-12 September using standard courier delivery

Description

Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work. Nonprofit Marketing and Fundraising provides a concise introduction to the latest research in the nonprofit marketing and fundraising field, reviews current controversies, outlines the major theories and models of fundraising, and presents suggestions for future research. The text guides the reader through the myriad of research undertaken on nonprofit marketing and fundraising, summarises important findings and key thinking on fundraising strategies and processes, offers conceptual insights into emerging themes and emphasises recent advancements in digital fundraising. Chapters within the book cover, inter alia: criticisms of nonprofit fundraising and the research literature that has responded to attacks; issues connected with the questions `why people donate' and `what characteristics describe the "giving type"'? `theories of giving' and of donor retention, including foundational research relating to nonprofit relationship marketing; charity advertising (including criticisms of its use) and the branding of nonprofit organisations. This shortform book provides a useful overview for advanced students and scholars moving into the field.

Author Biography

Dr Roger Bennett is a Professor of Marketing at Kingston Business School. His main research interests lie in the fields of nonprofit marketing and advertising. Roger is the author of many books and numerous journal articles in the fields of business management and marketing.
Release date NZ
July 24th, 2018
Author
Country of Publication
United Kingdom
Imprint
Routledge
Pages
100
ISBN-13
9781138483378
Product ID
28125699

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
  • Seen a lower price for this product elsewhere? We'll do our best to beat it. Request a better price
Filed under...

Buy this and earn 567 Banana Points