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Nonprofit Essentials by Julia I. Walker
Nonprofit Essentials by Julia I. Walker
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Nonprofit Essentials

The Capital Campaign
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Description

Nonprofit Essentials provides a thorough and practical overview of the process of planning and managing a capital campaign. In lively discussions, independent consultant Julia Walker shares the tips, techniques, and programs that have helped her raise more than USD600 million in capital campaigns. Nonprofit Essentials highlights new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make an organization's case stand out among the competition, as well as such topics as: * Determining if an organization is ready for a campaign * Budgeting and staffing for a campaign * Setting realistic goals * Creating a campaign gift table * Identifying and training volunteers * Donor cultivation that produces results * Campaign recognition practices

Author Biography:

Julia Ingraham Walker is an independent fundraising consultant with more than twenty years' experience. Specializing in capital campaigns, she has led over a dozen capital campaigns for such nonprofits as Tulane University, Xavier University, the National D-Day Museum, the New Orleans Museum of Art, and many others. She was named New Orleans Outstanding Fundraising Executive by the Association of Fundraising Professionals.
Release date NZ
January 25th, 2005
Audience
  • Professional & Vocational
Pages
177
Dimensions
176x253x13
ISBN-13
9780471684299
Product ID
2083581

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Non-profitmaking organizations
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